Kenneth Jorns & Associates feels their role as "designer" is to direct and guide their clients, rather than infuse their own taste into a project. Additionally, they understand that psychology enters into the picture. "The emotional impact of a room is as important as making the room beautiful." The client needs to know everything involved in making a space work. "One saves money in the end if they buy what works properly! Do things in stages, over a period of time in order to do it right. Don't settle for second best. Wait until you can get it done right."